Tiger Changes His …
Putter By all accounts it appears that Tiger Woods will be making a putter change for the first time in 11 years as he prepares and plays in the upcoming 2010 Open Championship at St Andrews. In his own words, Tiger tends to struggle with his speed on slower greens and Nike’s Method putter, through it’s face groove technology, gets the ball rolling quicker leaving Tiger with less of an adjustment. This makes Tiger a Nike player throughout... [Read More...]
Matt Hill to play Nike
Bright’s Grove native Matt Hill, made his professional playing debut as a Nike Golf athlete when he teed it up at The Memorial. The 21-year-old played and wore Nike product in his first event as a professional golfer, fittingly enough at the tournament hosted by Jack Nicklaus. After Hill’s incredible eight-win season in 2009 (equal to the record of Tiger Woods), which included the NCAA individual championship, he was awarded the Jack Nicklaus... [Read More...]
Commercial – Nike and Tiger
Interesting commercial released by Nike just in time for Tiger’s return to golf. Not sure when he found the time to shoot this or where exactly the genesis of the whole project originated but it is curious to see how the ‘machine’ attempts to rebuild trust and a reputable brand seeks to rekindle a return on investment. Like all things Tiger nowadays you can debate the sincerity, the agenda, the choices, and in this case –... [Read More...]
Nike and the Cowboy Club(s)
Guess one could consider this part two to the story … Spent 48 hours down in Texas recently courtesy of Nike Golf Canada where we were able to check out The Oven (see story here) in addition to learning a little about the 2010 lineup, meeting some cool folks, and yes getting a chance to demo Nike’s latest and greatest equipment. From the plane to hotel, to the Oven, to the range, to the short game practice facility, to indoor short game... [Read More...]
Peeking through the Oven Door : Nike Golf’s Testing Facility
There is an old adage that teams win championships. And while on the surface golf remains very much an individual sport there is, in actuality, a vast number of factors, not the least of which are the people, that contribute in some way to the end result. Case in point: A recent visit to Fort Worth, Texas courtesy of the folks at Nike Golf Canada – another team of individuals who, at least in my opinion, have no equal when it comes to the... [Read More...]
Nike Adds to the Premium VR Family
Nike Golf Unleashes New Tour-Inspired Innovation with the Introduction of Victory Red Premium Drivers Nike Golf is finally ready to officially release the new VR Driver, a premium product into the highly competitive and always changing ‘distance’ category. As per the hype created earlier via a Paul Casey ‘tweet’ the golf innovator has some official photos, specs, and availability. The new VR Driver will be available in... [Read More...]
Nike Driver Hits MACHSPEED
New Nike SQ MACHSPEED Driver Features Nike’s Total Swing Aerodynamics The Nike SQ MACHSPEED Driver = Speed = Distance When winter nears its end in March next year, and most golfers are thinking that spring can’t come fast enough, a new and exciting Nike Golf introduction will provide all the speed a golfer needs to put velocity into the golf season. The new SQ MACHSPEED driver will use the power of aerodynamics to help golfers hit the... [Read More...]
Trick or Tweet
Nike’s Paul Casey has posted a few images up on his Twitter account of what appears to be a new VR Family Driver from Nike Golf. Snaps were taken while he was visiting ‘The Oven’ (Nike’s testing facility in Texas). Temporary (or we could say massive) lapse in judgement or a cleverly concocted ‘new’ social / viral marketing prank? Either way here’s the evidence … Can’t say we’re big followers... [Read More...]
‘Fore Words’ from the Inbox
Success of prototype leads to a better METHOD Nike Golf’s prototype putter produced 2 majors, 5 total Tour wins, and was garnering its fair share of curiosity and anticipation … The Scientific Method Inspired by the philosophy of the ’scientific method’, Nike’s team of designers and engineers combined steel and polymer in multiple ways before discovering the unique polymetal groove technology. The revolutionary and visibly... [Read More...]
‘Fore Words’ from the Inbox …
Greg Norman Joins TaylorMade Golf Tour Staff TaylorMade Golf Company recently announced that global golf icon Greg Norman has joined its Tour Staff. Norman, 54, will play TaylorMade clubs, a TaylorMade TP golf ball, use a TaylorMade staff bag and display the TaylorMade logo on the side of his headwear. The Shark swims with TaylorMade Norman chose on his own accord to play TaylorMade’s TP Red golf ball with Low Drag Performance (LDP) Technology... [Read More...]
