Extreme Stability from FootJoy

Stability has always been a consistent buzz word with respect to athletic shoes. A strong base generally leads to a strong movement. FootJoy takes that adage to another level with it’s newest performance offering – the XPS. Full Release Below: (FootJoy) FootJoy, the #1 Shoe in Golf, announces the introduction of the most stable golf shoe in the world, XPS-1™ (Xtreme Platform Stability). Designed and developed following more than two... [Read More...]

Fila and Group Purchase Acushnet

For those interested, it’s looks to be official – another major North American brand will be controlled offshore / overseas / somewhere other than where it was born.  The ‘story’ – essentially press release is here, there or everywhere on the world wide retweet. Not sure it will have any real impact to the consumer – at lease in the short term (which in big corporate business is 2-5 years).  But we always tend... [Read More...]

FootJoy Going Into The Closet

Performance and comfort notwithstanding, even golf apparel is all about style – and a big part of what makes a piece of apparel look great is an ardent attention to detail.  So, from the brand that really knows how to make golf shoes, gloves, and outerwear comes news of a little extra something to look forward too.    Count us in to that group that finds FootJoy’s move into a full line of apparel – really good news.  Should be... [Read More...]

More Changes Afootwear

Not so long ago, we spotlighted a few changes in the footwear industry – namely, a rather significant move to a more street inspired style.  Now it seems that even the iconic and unabashedly traditional brands are entering the arena.  And why not, following the trends is what fashion does – unless you’re lucky enough to be the one creating it.  Case in point, the newest offering from golf footwear behemoth FootJoy – no so... [Read More...]

MyJoys Contest: Your Vote Counts

Here they are – our top 4 for HIM and our top 4 for HER. Thanks to all who sent in their entries.  We were completely overwhelmed.  Trying to get through all of these and make decisions on each was, in a word, daunting.  So we solicited some third party help in the form of a stylin’ selection committee.  They used the same parameters that were outlined in the contest info / details.  Unfortunately, some of our entrants with great... [Read More...]

FootJoy Contest : Show Us Your True Colours

You create them | Build them online | Send us your masterpiece | We let the readers vote | Somebody Wins (well, actually two people win as we have a pair of ICONs for him and a pair of LOPROs for her to give away courtesy of FootJoy Canada) HOW IT WORKS Go to the MyJoys section of the FootJoy website.  There you will have the option of designing your very own pair of shoes.  Gentlemen, please choose from any of the ICON series.  Ladies, please... [Read More...]

The footsteps of an ICON

New Flagship Product Embodies the Very Best of FootJoy It would be difficult to argue that FootJoy continues to be the standard by which all other golf footwear products are measured. After all, this is their core business, they are the market-share leaders – and their deep heritage of over 100 years in the game makes the name and those two letters, FJ, iconic within the golf industry. Inspired and tested by the many of the very best players... [Read More...]

ourJOYS : Customizing an ICON

If you’re like me, you like to customize things.  Personalization is one of the most important buzzwords surrounding marketing people in all industries these days as we, the often-over-catered-to-consumer, make our purchasing decisions with this empowered option in mind.  Blame it on the web, blame it on technology, blame it on the rain … market segmentation and the niches it has created has allowed those of us who would prefer not to... [Read More...]

‘Fore Words’ from the Inbox …

Signings: FootJoy, the #1 Shoe in Golf and #1 Shoe on every Tour Worldwide, announced that it has entered into a multi-year agreement with Padraig Harrington. Following a historic 2008 season in which he captured two major championships, was named PGA Tour Player of the Year and The European Tour Golfer of the Year, Harrington will add yet another “#1” to his resume when he laces up the #1 Shoe in Golf in 2009 SYNR-G Harrington will wear the new... [Read More...]