HEX Black Tour Offers Greater Spin Separation
This crazy game has had a hex on us for years. Maybe it’s time we turned the tables. And this 5 piece ball of tech might just be the answer to our woes? Probably not. But then again, no ball can overcome our lack of prowess – but they sure are getting closer. Some curious stuff in the release below. The ball market really is getting interesting. Scroll down fearless reader: Greater Spin Separation for Optimized Performance from Tee... [Read More...]
Going to be EPIC
New commercial from Callaway on the way. And it is supposed to be ‘EPIC’. Here’s a brief behind the scenes teaser for it. Entitled EPIC DEMO the spot was staged in Las Vegas, so we know they’re will be lights. It’s a commercial so we can cross off cameras. That just leaves the ‘action‘ part. AKPC_IDS += "9673,"; Read More →
Callaway Throws a Wrench into their RAZR Technology
Being casually late to the fitting party is certainly not a bad thing. But for those Callaway loyalists who have been patiently waiting to convert their fade into a draw – the wait is almost over. Tweaking begins February 17th, 2012. Press Release Below: Straightforward and Meaningful Adjustability Meets Unparalleled Performance (CALLAWAY) today announced the February 17th worldwide availability of its RAZR Fit™ Driver and RAZR Fit™ Fairway... [Read More...]
Callaway Introduces RAZR XF
Callaway’s newest set to enter the marketplace is the RAZR XF. Built with premium materials, the XF is touted as being the company’s most forgiving iron ever produced. Did the game just get a little easier? Also of note, the XF set eliminates those ‘hard to hit’ long irons and ships with 6 irons and 2 hybrids as standard. Callaway’s Press Release Below: Technologically Advanced Irons and Hybrids Deliver the Ultimate... [Read More...]
Callaway’s RAZR Line features Forged Composite
Callaway is launching it’s newest product line – RAZR – in Canada at, of all places, the Toronto Automotive Show. And in case you’re wondering why, allow us to remove the rock you’ve been under and provide you with 500,000 turbostratic reasons for that choice. Forged Composite is the latest innovative material to make it into golf courtesy of Callaway’s partnership with Lamborghini. Those guys who make those... [Read More...]
Driver War Heats Up
It seems the battle for Driver supremecy is officially on for 2011. Callaway has taken the first shot at TaylorMade’s ‘white’ technology with the campaign below. It’s a clever bit of creative and aptly timed. The R11 became available today and has certainly been the talk of tee, so to speak, for some time now. And ‘independent’ tests are nothing new, one might recall Nike taking a bit of swipe at TaylorMade ... [Read More...]
Odyssey Limited Edition ‘Mickelson’ Putter
This looks very cool. Callaway, via its Odyssey brand, is offering up a limited edition prototype of the putter Phil Mickelson used to win the 2010 Masters. It’s called the PT82 (the PT stands for Pro Type). Didn’t we highlight Phil’s putter in our spring issue? I think we did. (see page 13) Now you too can putt like Phil! Well, probably not … but you can certainly look the part – even if you are, most likely,... [Read More...]
Callaway Diablo Gets a High Octane Boost
Callaway’s newest version of its Diablo series features a lighter, and dare we say, meaner additive to its molecular DNA with the introduction of ‘forged composite‘ into the mix. We have not had a chance to actually see it or test it yet, but the hype certainly has us a little curious. November the 12th is the date set for the unmasking at retail so there is a good chance you may get the opportunity to dance with this devil... [Read More...]
It is a Callaghini
- clever marketing gimmick or R&D’s version of a technological supernova, two envelope pushing brands forge a noteworthy relationship (can’t wait to see where this all goes and, even more importantly, how it all will sound when we get there) - Official Release Below: LAMBORGHINI AND CALLAWAY GOLF FORM STRATEGIC PARTNERSHIP Alliance Links R&D Teams of Legendary Italian Automaker and Foremost Golf Equipment Manufacturer Forged Composite™... [Read More...]
Testing the New X-24 Hot Irons from Callaway
Spent an hour or so on the range the other day with Callaway’s new X-24 ‘Hot’ Irons. The marketing states that these are are designed to produce faster ball speeds across the clubface – translation – increased distance from each club. Unfortunately, the wind was blowing chairs over on this day so any real attempt to gauge distance was futile at best. I did bring along an 8 iron of my own for a general comparison... [Read More...]
Callaway Gets Underfoot for 2010
Callaway introduces the Hyperbolic SL (pictured out front) & Bio-Kinetic Tour (comfortably in back) HYPERBOLIC SL Engineered with the same lightweight materials used in football, soccer and basketball, Callaway’s new Hyberbolic SL combines technology, comfort and stability. What makes the Hyperbolic SL so unique? Callaway Comfort Tech Gel Tongue – This new proprietary feature exclusive to Callaway footwear uses injection molded gel... [Read More...]
Callaway Wedges Get some Teeth
Crafted by Roger Cleveland, Callaway’s Chief Designer, the X Series JAWS wedges are made of Forged 1020 carbon steel and undergo a Triple Net Forging process to produce incredible feel and consistent sole geometry. They are available in two finishes, Dark Vintage or Milky Chrome, and can be purchased with steel or graphite shafts. “The MACK Daddy grooves featured in Callaway’s new X Series JAWS wedges have been designed to the absolute limits... [Read More...]
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