Looks like more than a few cool products in the Callaway queue for 2012. We’ll have more of the details shortly, but it certainly looks like – as always – a good time of year to hurry up and wait for the spring edition of GolfScene Magazine. Where we’ll do our best to try and encapsulate what’s trending in the pro shops for the upcoming season. Partial Release Below:
- 2012 NEW PRODUCT LINEUP -
(CALLAWAY) Building on the 2011 success of its RAZR platform of premium products, Callaway will launch two new drivers—the RAZR Fit and the RAZR X Black—along with corresponding fairway woods. Used by Callaway Staff Professional Alvaro Quiros in his victory at the European Tour’s Dubai World Championship in December, the RAZR Fit Driver delivers straightforward adjustability for optimum performance and real results for every golf swing. Its easy-to-understand, adjustable hosel is complemented by moveable weights to promote a draw or neutral setting.
The HEX Black Tour Golf Ball is an all-in-one offering engineered to promote low spin for more distance in your long game and high spin on approach shots for total control and aggressive stopping power into the green. The result of a multi-year Research & Development endeavor, a HEX Black Tour Golf Ball is already being played by proven Tour winners Phil Mickelson, Ernie Els and a number of other professionals.
Callaway builds on its longstanding leadership position in the irons category with three new additions to the successful RAZR family—the RAZR X Black, the RAZR XF™ and the RAZR X® HL Irons. The new models complement the Company’s 2011 offerings—the RAZR X®, RAZR X® Forged and RAZR X® Tour Irons—providing golfers of all ability levels the opportunity to choose the RAZR irons with the perfect combination of forgiveness and workability to suit their game.
Odyssey is the #1 Putter across the world’s major professional tours in wins, usage and top-10 finishes. The Brand’s heritage of innovation is evident in the introduction of its new line of Metal-X putters, which debuts a smart, lightweight aluminum face with a new pattern of oval depressions in front of a urethane backer layer. As is customary for Odyssey products, Metal-X putters will be available in a wide variety of styles and lengths.
In the coming week, Callaway’s new “Epic Demo” advertising campaign, shot on location at—and above—the Las Vegas Strip in December, will make its debut on network television. At the helm of the shoot was acclaimed music video and commercial director, Joseph Kahn. The television and online executions will shine the spotlight on the Company’s 2012 products and staff professionals in a manner that stretches beyond the serene landscapes and talking tour pros that golf fans are accustomed to seeing.
