The footsteps of an ICON

Posted by on Thursday, October 29, 2009 · Leave a Comment 

New Flagship Product Embodies the Very Best of FootJoy


It would be difficult to argue that FootJoy continues to be the standard by which all other golf footwear products are measured. After all, this is their core business, they are the market-share leaders – and their deep heritage of over 100 years in the game makes the name and those two letters, FJ, iconic within the golf industry. Inspired and tested by the many of the very best players in the world, and through the integration of proven technological advancements such as memory foam and a perforated alloy stability bridge, the FJ ICON delivers traditional style, a comfortable fit and tremendous stability. The FJ ICON category embodies the very best features from all FootJoy golf shoes: finely tailored upper designs, premium materials, performance-infused outsoles and customization that allows for a seemingly endless amount of design and size options.


FootJoy ICON


“FJ ICON is a new, premium, high-performance category of golf shoes that exemplifies tradition and performance and is the new flagship product of the FootJoy brand,” said Jack Erickson, Vice President of Golf Footwear, FootJoy. “Making golf shoes is our sole passion. It’s who we are and what we do every day. Never before have we developed a category of shoes that integrates the very best features from our other categories until now. FJ ICON truly is the best of the best.”


FJ ICON shoes will debut in five patterns and 19 total inline styles, including two that incorporate the innovative BOA Lacing System™.  In addition, four of the five patterns will also be available through the MyJoys program which allows consumers to customize the #1 shoe in golf with thousands of colour and personalization options. With the inclusion of FJ ICON, there are now over 2.5 million custom combinations available through the MyJoys program.  Check out our customization results [HERE].


FJ ICON Features and Benefits


  • Upper Technology:

Premium full-grain leather uppers – This soft premium leather offers outstanding waterproof comfort, breathability, and durability.
Well-appointed calfskin detailing – Luxurious calfskin offers unparalleled beauty, fit, and resistance to stretching.
Two year limited waterproof warranty – FootJoy warrants that this golf shoe will be waterproof in normal use for two years.


  • In-Shoe Technology:

Full leather linings – Leather linings provide superior comfort, slip resistance, and in-shoe breathability.
Leather covered dual-density PU Fit-Bed – This Fit-Bed creates an underfoot base that more closely mimics the natural shape of the foot, which helps provide a quality fit and cushioned support.
Memory Foam – Memory Foam is located in the tongue and around the collar, providing a custom fit to enhance comfort.
FJ Icon Laser Last (modified toe shape, all styles except plain-toe saddles) – Modified contemporary toe character, standard fit across forefoot and instep, with a slightly narrow heel. The Laser Last is a composite of thousands of digital scans of the FootJoy Laser Fitting System.


  • Outsole Technology:

EVA Midsole – EVA (ethyl vinyl acetate) midsoles provide lightweight cushioning underfoot. EVA does not take a set, so the cushioning will remain constant for the life of the shoe.
Tri-density TPU outsole – Varying densities of TPU (thermoplastic urethane) are strategically placed throughout the outsole to produce a stable hitting platform.
Icon Torque Bar – Made from perforated alloy, this feature is used in the shank area of the outsole to increase midfoot stability and support. The perforated treatment also gives the Torque Bar a contemporary look.  Dual OptiFlex™ – Two-part forefoot flexibility channels, constructed of TPU (thermoplastic urethane) produce unparalleled walking comfort and flexibility.  StingerTM III cleats by CHAMP® – The Stinger golf spike offers superior traction throughout the entire golf swing.


Availability
Special Order: September 2009 | MyJoys: October 2009 | Stock in Canada: November 2009


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