Sligo Adds Canadian Graham DeLaet to PGA Tour Staff

Here at GolfScene we tend not to get too caught up in the who’s wearing what, where, and why with regard to the PGA Tour.  Nor do we waste too much time, if any – concerning ourselves with what brand of clubs so and so is using, what they drive, where they bank,  or the name etched upon the timepiece ticking within their valuables pouch.  Spoiler:- they get paid to endorse things.
We do however make exceptions (grant exemptions) for our Canadian apparel makers.  Why?  Because it is geo-newsworthy.  And we’re proud of these Canadian success stories.   Press Release Below:

(SLIGO) – Sligo Wear, known for its trend-setting styles, has signed Canada’s Graham DeLaet to a multi-year endorsement contract that will see the PGA Tour player dressed in Sligo Wear’s distinctive, cutting-edge apparel, starting with the Sony Open in Hawaii.

DeLaet, a native of Weyburn, Sask., is on the comeback trail this year after missing virtually the entire 2011 PGA Tour season following back surgery. The 29-year-old enjoyed a successful rookie season on Tour in 2010, showing promise by earning $950,000 despite suffering from a bulging disc.

“We are very excited to have Graham represent Sligo Wear ” said Shawn Aucoin, Director of Sales and Marketing for the rising global brand. “Graham is a dynamic young golf professional and his determination and desire will be exemplified again this season on the PGA Tour. He is arguably the best of the new generation of Canadian golf professionals, which makes all of us here at home particularly proud to add a countryman to the Sligo Wear team.”

DeLaet joins three-time PGA Tour winner Brian Gay, Nationwide Tour winner Justin Hicks and prominent American golf instructor Jeff Ritter on the Sligo Wear professional staff.

Sligo Wear’s reputation for introducing technologically advanced materials and vibrant colors is reinforced by its eclectic 2012 collection that includes distinctively designed golf shirts, short- and long-sleeved wind shirts and jackets, as well as sweaters in three styles – v-neck, quarter-zip and cardigans – and technical solid and patterned pants and shorts.

About Sligo Wear
Sligo Wear’s golf authentic brand blends the trends of North American and European fashion together with the technical fabrications a golfer needs. With the “outfits” approach to design Sligo allows the golfer to express his own individuality both on the golf course and off. Sligo Wear is sold across the globe in exclusive golf shops, boutique stores and world-class golf retail locations. Headquartered in Mississauga, Ontario, Canada the company’s ownership group has been unchanged since inception in 2004. Sligowear.com

May Also be of Interest:

• Graham DeLaet: Blazing His Own Trail
• Graham DeLaet is Ready for the Big Stage
• Canadian Tour Staff Changes
• GJAC Announces 2009 Player of the Year Awards
• Canadians Leave a Mark on Tour in 2009