ourJOYS : Customizing an ICON

If you’re like me, you like to customize things.  Personalization is one of the most important buzzwords surrounding marketing people in all industries these days as we, the often-over-catered-to-consumer, make our purchasing decisions with this empowered option in mind.  Blame it on the web, blame it on technology, blame it on the rain … market segmentation and the niches it has created has allowed those of us who would prefer not to be wearing exactly what the guy or girl next to them has on to make our cake, and yes, eat it too. For this reason, FootJoy’s customization option (aptly named myJoys) peaked my interest a few years back when it was first launched as it was my belief, even if the trend in golf remains traditional, that it had a fair chance at creating some interest from the younger demographic interested in wearing an iconic brand while being a little different.

And now with the launch of their new ICON line, the option to customize gets even better as there are now more shoes, which translates into more options (somewhere north of 2 million), and more reasons to wear something onto the course that reflects you as an individual.

Here are the results from our personalization experience and I’ll provide you a little bit of detail into my decisions — but, then again, that should not matter because you can choose your own and create what best works for you — to each their own.

• Chose the asymmetrical just because of it’s, when you remember we wear shoes in a pair, perfect symmetry.  Order from chaos is cool (or so I think).
• Ok, I get it – bright colours create attention and that’s not what I wanted.  Sorry,  I don’t yet grasp the John Daly school of style and or marketing.  From a blank to a black canvas — nothing is the new black.  And it goes with everything.
• Needed a little contrast.  Therein lies the statement.  Flat colours are, well, flat.  The textures look nice, but wearing the skin of a reptile (not matter whether it is real or fake) is not my thing.  Patent colours work well, the sheen adds a classy element.  Black looked nice, but white added character and provided that yin and yang type element that follows haunts me out onto the golf course.
• Add the GolfScene logo and we’re good to go.  Logos subject to minimum orders, but there is an option to monogram which provides up to 3 characters per shoe.
• And I would have preferred to invert the two shoes thus creating a little extra confusion but that was not an online option.  Now that I write this that would be kind of cool to have inverted shoes constructed from an asymmetrical pattern.  Maybe next time.

And send us your designs.  There is an option to email the specs.  Send them to production@golfscene.ca.  We’ll post our faves and give our readers a chance to vote.  The site is www.footjoy.ca/myjoys. Have Some Fun.  Show a little style.  Be Creative

NOTE: at press time, the ICONS were not yet available to customize but other styles were.  ICON line  should be available within the next few weeks.

---

May Also be of Interest:

• Express Lane Combats Slow Play at Las Vegas Club
• Nike Air Embellish : For Her
• The footsteps of an ICON
• Matt Hill to play Nike
• Finally, a 12 Hole Golf Course