Nike Adds to the Premium VR Family

Nike Golf Unleashes New Tour-Inspired Innovation with the Introduction of Victory Red Premium Drivers

Nike Golf  is finally ready to officially release the new VR Driver, a premium product into the highly competitive and always changing ‘distance’ category.  As per the hype created earlier via a Paul Casey ‘tweet’ the golf innovator has some official photos, specs, and availability.

The new Nike Victory Red (VR) drivers are the latest addition to the premium VR line, which began with the introduction of the successful Nike VR irons in November, 2008.

This week, Nike Golf will also announce:

• The premium Victory Red STR8-FIT Tour fairway woods that also include STR8-FIT face-angle technology and the distinctive red Split Compression Channel on the sole.

• The VR Hybrids featuring a 455 Ultra Thin Face with Nike’s distinctive Split Compression Channel.

• Two versions of Victory Red drivers, The Nike VR STR8-FIT Tour and the VR Tour will be available.   Each possesses a new shape and look, born from collaboration with the Nike Golf athletes.

The new VR drivers were designed for avid golfers who are refining and optimizing distance in their game, desire a more traditional look and demand tailored performance with pin-point accuracy. This premium line provides golfers all the benefits, adjustability, looks and performance that the Nike Athletes receive week in and week out on Tour.

The VR STR8-FIT Tour driver expands upon Nike’s award-winning STR8-FIT Face Angle Technology, giving players both the ability to select their shot shape as well as the flexibility to dial in the look of their driver like never before. The VR STR8-FIT Tour Drivers offer 32 face angle positions for the ultimate in workability and confidence at address. For the golfers who prefer a more traditional look, Nike has developed the VR Tour driver that is distinguished by a smaller “pear-shaped” head size and no adjustability trait.

“The Compression Channel technology takes the rigidity out of the sole and provides more flex in the heel,” said Tom Stites, Director of Club Creation for Nike Golf. “By adding this technology, we have made the VR drivers more forgiving for the better players when they miss it in the lower zone of the heel.”

In the VR STR8-FIT Tour, the combination of Nike’s Compression Channel and the Face Angle Technology deliver longer distance and more shot-shaping control. Differentiating from the VR STR8-FIT Tour, the VR Tour driver has a smaller, more traditional head design for more workability. The VR Tour also has a longer hosel than that of the VR STR8-FIT Tour and has one glued head position without adjustability.

Availability: February, 1, 2010 at golf shops and specialty stores across Canada.

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